The growth of IoT hardware has been explosive

IOT device

IoT hardware has greatly increased per capita demand: smartphones that integrate multiple products, such as MP3 players and cameras, are an alternative. Internet of things hardware does not replace existing hardware products, is for personal health to the home, cars and even cities to provide intelligent life products, is the new demand.

There used to be less hardware per person, for example, desktop computers were shared by multiple people, mobile phones were owned by everyone, and new smart hardware will have multiple products per person because of its more specialized features, product segmentation, and marketing precision, including watches, wristbands, blood pressure monitoring, heart rate monitoring and other smart hardware.

Internet of things hardware penetration is accelerating: new generations of hardware tend to grow faster than previous generations, PC took more than 20 years from mass production to popularity, smartphones took seven years, and tablets took only three. Internet of things hardware has grown “on the shoulders of giants” thanks to advances in communications technology and the penetration of smartphones. After users have been “educated” by smartphones, consumers generally have mobile internet thinking, rely on and aspire to smarter living. As a result, new, smart hardware is penetrating faster than the first smartphones.

In the case of slower-moving TVs, for example, the four-year penetration rate for smart TV has been more than 30 percent since its initial launch in 2010, and it took five years for faster-replacement smartphones to reach a penetration rate of more than 30% .

The hardware of the Internet of things has social properties: in the era of mobile connectivity, products with Social Properties have exploded in a viral fashion. The human need for social interaction has led to the explosion of QQ, Wechat, Facebook, and even bullet screens, with more than 300 million users. According to the Global web index, 44% of people spend an average of more than an hour a day online, and 18% more than three hours a day.

Many of the Internet of things hardware is based on or has social features, such as the Jawbone Smart Band, which shares personal health monitoring results, and the dating smart band, which develops based on social needs, car Networking Enterprise car information is also based on the driver’s social needs and development. At present we have a large number of polymer batteries that have been used in the automotive networking industry.

Internet of things hardware extends time on the Internet and EXPANDS THE MONETIZATION MODEL: PC allow users to start enjoying Internet services, smartphones bring mobile Internet services, take advantage of fragmentation time, and implement the Popular Review O2O business model. The Internet of things is based on the use of different scenarios, to provide different online services, greatly extended access time, and to achieve a more rich business model, expanding the industry chain of enterprises profit sources.

Different hardware carriers have different effects on users. For example, a large-screen TV has great advantages in terms of picture output, and a PC, with its mouse, keyboard and powerful processor, is good at inputting and processing complex information, wearable and smart home devices with lots of sensors have big advantages in data acquisition.

Different business models have different requirements for hardware, for example, advertising effects have a lot to do with screen size, and large amounts of data from hardware such as wearables, and smart cars are of great value in industries such as health care and insurance, and that led to a whole new business model.

Specific to each link of the industry chain, PC and functional mobile phone industry chain profit model is relatively single, in addition to PC content and operation and maintenance services of Internet companies, other links are using the direct charge, direct profit. In the SMARTPHONE and tablet industry, Google has innovatively given the android operating system to handset makers for free. In these traditional industrial chains, the content and operation and maintenance service links basically rely on advertising to make a profit.

1 The IoT hardware market is huge

Iot hardware includes wearable devices (smartwatches, smartwatches, neck rings and Mobile Medical Devices) , smart homes, car networks and industrial and smart cities.

The number and shape of iot hardware has grown exponentially, from a billion in the PC era to a billion in smartphones and tablets to a billion in iot hardware.

The Internet of things market is very big, with a global market of nearly $1.6 trillion in 2013 and 4.4 trillion in 2018, a compound annual growth rate of 22 percent, according to IDC. By 2020, the number of Internet of things devices could reach 25 billion.

Wearables have been a big investment in the Internet of things this year. According to Abi and BI projections, 485 million wearables will be shipped in 2018, and 300 million will be shipped in 2018. The average price of wearables is $42, according to Bi’s estimates of market space. The demand for wearable batteries is growing steadily.

2 The Apple Watch will explode the IOT hardware market

Internet of things hardware technology reserve has become increasingly mature, from the following table can be seen that most of the intelligent hardware has mass production conditions, the catalyst for the explosion of star products on the market demonstration effect. Apple will launch the AppleWatch watch in February and March, and Google’s partnership with Fashion Company Luxottica is expected to explode the Internet of things hardware market this year.

From the perspective of consumers, after nearly two years of user education, Consumers have gradually accepted the Internet of things hardware, and many areas of the product in health care, security positioning and other functions.

According to the survey, consumers’awareness of the new smart hardware has increased significantly, especially in three products: smartwatches, smart glasses, and smart wristbands. The rechargeable batteries used in the smart watch battery, the smart glasses battery, and the smart bracelet battery are generally polymer batteries.

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